April 24-26, 2018   Hilton San Diego Bayfront

Learn from the Experts at the DRMA Learning Annex

With a focus on leadership in the media, technology, and commerce world, it’s no surprise that MTC Expo’s educational schedule is chock full of great learning opportunities. In 2018, we’ve expanded outside of our traditional calendar, adding the new DRMA Learning Annex — an opportunity for DRMA members to bring their own case studies and expertise to life in special sponsored events.


Wednesday, April 25

2:30-3:30 p.m.

Optimize Your DR Media Campaigns Through Technology

Room 3
Presented by InfoTech


Thursday, April 26

12:30-1:30 p.m.

The Solution to Attribution: What Do Marketers Really Want?

Room 1
Presented by Koeppel Direct

In a poll of marketing professionals conducted last year by the DMA and Winterberry Group, nearly half indicated attribution was a major priority, yet only 13% of marketers say they are doing advanced attribution for marketing according to another study. With so much data floating around, the real question is: what do marketers really want? What is meaningful and what are the methods and tactics being used to ensure accurate attribution of media spending? This panel, moderated by industry thought leader Peter Koeppel, will focus on cutting edge techniques that leading marketers are employing to achieve attribution success including Fortune 1000 brands, dot coms, and brick and mortar retailers. This one-hour session, packed with actionable insights and case study examples you can use, will occur on Thursday, April 26th from 12:30-1:30 pm in Classroom 1 on the MTC Expo trade show floor inside the San Diego Bayfront Hilton.

Peter Koeppel is founder and president of Koeppel Direct, an influential direct response media firm focused on direct response television, online, print, and radio media buying, marketing, and campaign management. With a Wharton MBA and three decades’ experience in marketing and advertising, Koeppel is a widely recognized leader who has helped hundreds of Fortune 500 companies, small businesses, and entrepreneurs from all industries develop and implement successful direct marketing campaigns. Koeppel, who shares regularly on his popular blog, is a sought-out expert on all things media, and has been interviewed and covered in Forbes, Entrepreneur, Investor’s Business Daily, Response (Advisory Board member), Electronic Retailer (Editorial Advisory Committee member), MacNewsWorld, TechNewsWorld, eCommerce Times, Microsoft Small Business, and Wharton Business Radio. He is also a member of the Forbes Agency Council.

Gail King is an entrepreneurial tech, digital media, and marketing intelligence executive. She specializes in developing and innovating new approaches for marketing intelligence by leveraging new methodologies and technologies. As an experienced strategic business development professional her focus is on building successful partnerships leading to multi-level beneficial outcomes for all participants.Gail has partnered with the world’s leading companies to access deeper insights available from emerging market intelligence tools. These insights have facilitated development of more effective marketing strategies. She has collaborated with leading academic experts to guide use cases involved with leveraging new technologies for accessing market intelligence. Her work has been instrumental in advancing best practices enabling marketers to adopt digital and multi-channel marketing. Gail earned her Bachelors of Science in marketing at Suffolk University’s Sawyer Business School and Master of Business Administration in management from Fairleigh Dickenson University’s Silberman College of Business. 

Dany Sfeir is co-founder, president, and CMO of Catapult1, a “House of Brands” portfolio of direct-to-consumer and OEM product properties. An intuitive, passionate, and groundbreaking global C-level executive and business leader, Sfeir has a history of catapulting brands to multimillion-dollar plus revenue at all stages — from start-up, turnaround, or fast-growth consumer goods environments. He leverages marketing, operations, and business development acumen to elevate highly prominent brands and companies, including, Tempur Sealy/Tempur-Pedic Intl., NordicTrack, Select Comfort/The Sleep Number Bed, Jostens, and Nutrisystem, among others. Playing various roles in myriad of industry associations and an active council member for the Gerson Lehman Group, Sfeir has won numerous awards and kudos from his peers and is sought after as a speaker, seminar leader, panelist, and expert witness. Sfeir has an in-depth familiarity with social, digital, mobile, and web technologies, as well as DRTV, radio, print, direct mail, and catalog strategies and their impact on the customer’s journey roadmap. He is very well versed in multichannel/omnichannel marketing strategies in addition to mergers and acquisitions (M&A), IPO implementations, and related legalities and organizational processes. In addition to his role at Catapult1 and his ds&a consultancy practice, he currently enjoys a CMO role for TangoTab and serves in various board advisory roles for BedJets Inc., Carmex/Carma Labs LLC, and CannOrganics LLC, amongst others.